American Horse Council Launches National Economic Impact Study

 While there are several surveys conducted in the equine industry, the American Horse Council’s (AHC) National Economic Impact Study is the most comprehensive and widely used study of the industry’s contributions to GDP including employment, volunteers, equid population, acreage, etc. broken by sectors (Recreation, Racing, Competitions, and Working Horses).     
An economic impact study is a critical tool to create an awareness of and an interest in the equine industry; provide positive relationships, including congressional and media relations; identifying the industry as a player in the local, state & national economy and allowing the industry to advertise itself by first identifying its contributions.

There are roughly two million horse owners in the United States, and we need your help reaching as many of them as possible to get the most robust picture as we can of the industry’s contributions. To encourage participation, the AHC has partnered with several sponsors to offer 15 incentive prizes, including:

• 1st Prize – One John Deere “green” piece of equipment: Z545R ZTrak Mower valued at $7500.
• 2nd Prize - One year of Nutrena feed for 1 horse (a $2,000 value): 40 Nutrena free-bag coupons valued at up to $50 a coupon.
• 3rd – 6th Prize - One year of Purina feed for 1 horse (a $500 value per horse): 20 coupons valued at $25/each (total value $500).
• 7th Prize - One countertop fridge (holds up to 40 cans/bottles) from Cargill, valued at $350.
• 8th-9th Prizes - Enrollment in Texas A&M AgriLife Equine Reproductive Management Online Course, valued at $300/enrollment.
• 10th- 15th Prizes - $30 gift certificates from Trafalgar Square Books (total value $180).

In addition, all participants completing the survey will be eligible for 15% discount on purchases at horseandriderbooks.com (discount code is provided at the end of the survey).

Prize winners will be announced in the fall 2023 when the study results are announced.
See AHC website to review all the prize drawing rules. (Economic Impact Study - American Horse Council)

We would like to emphasis that this is first, and foremost, a national study, however there are several states/communities that have commissioned breakout reports including California, Florida, Maryland, New York, North Carolina, and Texas for state studies, along with Marion County, Florida and Long Island, New York for community studies.  New this year is a specialty report focusing on Standardbreds, sponsored by the United States Trotting Association.

Thank you for participating and sharing this survey with all your horse owning friends! The survey will be available from April 3, 2023, through September 29, 2023.

Please click on the following links;

Horse Owner Survey

Horse Industry Supplier Survey